Bullion Exchanges

Precious Metals Retailer located in New York City E-commerce website redesign

- Usability Review - Visual Design - UI + All the flows - Email/Newsletters Design - Data Restructuring -

In my pivotal role within the project, the primary objective was to enhance sales and customer engagement on the e-commerce website. I focused on introducing market-specific functional tools and presenting case data and studies in a more compelling manner for visitors and customers. Taking charge of the visual communication system, I successfully redesigned the full interface and layout, implementing structured flows and an improved framework. The result is a visually appealing and functionally optimized platform poised to drive increased sales and foster meaningful customer interactions.