Hydrate

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• Client Inquiry: Water and juices production company seeks a web B2C service solution for beverages and water retail and delivery in the Ukraine market
• Interviews: Discussions with CEO and retail management to ascertain business goals.‍
• Market Research:
  • Conducted comprehensive market research to understand the landscape, trends, and potential opportunities in the beverages delivery sector in Ukraine.
  • Analyzed competitor websites and services to identify strengths, weaknesses, and gaps in the market.

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• User Research, Persona Development & key Findings :
  • Conducted 15 in-depth user interviews with target demographics to gather insights into behaviors, preferences, and pain points.
  • Formulated 27 specific questions addressing purchasing habits, delivery experiences, and considerations for water and beverages.
  • Identified 3 primary user personas based on interview findings, highlighting key needs and motivations.

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• Discovered the need for a notification system to alert users of low stock levels, leading to the conceptualization of a proactive reminder feature.
• Recognized a gap in user knowledge regarding hydration norms and proposed an AI chatbot assistant.
• Designed AI Chatbot to educate users on hydration importance, assist with orders, and provide information on products and health-related queries.

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• Enhanced user experience by offering personalized guidance and support throughout the platform.

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• Uncovered a desire among users to simplify water ordering for dependents, such as elderly parents or young individuals.
• Defined a gift card solution allowing customers to provide water supplies for their minors dependents and older parents without further need them to complete purchasing and payment processes.

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• Identified a common user pain point: the need to repeatedly select individual products for each order.
• Introduced an intuitive package creation feature allowing users to bundle products, name their packages, and save for future one-click ordering.

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• Streamlined the checkout process, enhancing user convenience and reducing time spent on order placement.

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• Devised an engaging loyalty program to customer retention and repeat purchases.
• Customers earn points for purchases and website interactions, which can be redeemed for permanent discounts or used at checkout as payment.
• Created a dynamic points system, encouraging users to explore the platform, engage with products, and receive rewards.

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• Information Architect

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• Moodboards and Logo sketching

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• Conceptual Design, Styles , Logotype and Mascot

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• Icons on product tiles for visual segmentation to ease recognition of specific beverage characteristics

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• Design Execution and Managment:‍
  • Lead Product Design Process
  • Designed a user-centric design system based on research insights and user personas in sketch.

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• Ensured visual consistency, intuitive navigation, and accessibility across all platform elements.

• • Placing the navigation which is based on product categories as a main tool for product discovery

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• Created an interactive walk through prototype
• Collaborated with development teams to implement designs, ensuring seamless integration of features and functionalities.

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• Collaboration and Feedback
  • Setup a workspace for the team to access and collaborate over all design processes via sketch cloud and Trello boards

• Marketing and Product Positioning
  • Contributed to refine product assortment and identified the exclusive products the brand can offer
  • Worked with marketing team to define promos and raise product awareness through social channels and mailing list

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