E-gogo

E-gogo is Ukrainian based carpooling and ride sharing startup platform being designed toward solving urban commuting inconvenience in Ukraine

- Information Architect - Visual Concept Design - Identity Design - UI and Flows -

In this project, I took charge of designing the identity and constructing a prototype for a web platform connecting urban car drivers and passengers, emphasizing recurring routes like home-to-work. The challenge lay in addressing user needs with a post-Soviet mentality. I devised a straightforward website, prioritizing essential tools for route creation, sharing, and discovery. The design incorporated helpful tips for both drivers and passengers, seamlessly integrated along the user journey, ensuring a user-friendly and culturally resonant solution.